The Metamorfosi collection published in Marie Claire Maison
The renowned magazine Marie Claire Maison has described in depth the “Metamorfosi” collection, designed by architect Marco Casamonti for CEDIT. Below there is an excerpt of the interview published in the December issue of the Turkish edition of the same name Italian magazine which interprets the luxury dwelling.
Could you please tell us about the design process behind Metamorfosi?
“[…] The first part of the word ‘metamorphosis’ indicates, beyond its true literal meaning, the material from which the entire collection takes inspiration, that is to say metals. It is actually a word trick in which “meta” does not mean ‘goal’, but it means iron, brass, copper, aluminum etc.
On the contrary, the term read as a whole expresses completeness with what we have planned that relates precisely to the physical transformation of technical ceramics into another material that ages, becomes opaque, shows its patinas and its change over time, according to natural cycles that we tried to crystallize through an alchemical process that stops aging. […] We had a clear idea of what to look for and current technologies mastered by the Florim Group, of which Cedit is part, allowed us to reach the goal quickly and successfully. […]”
When and how did this collaboration occurred?
“Florim decided to relaunch a historical brand like CEDIT, for which the best players of the debate on post-war architecture and Italian design did actually work. When we were asked to work according to the criterias and contents that could enhance and emphasize Italian excellence in the field of research on the products and components for architecture, we accepted. Because we understood that this was not just a marketing operation, but that it would also be interesting on a cultural level since it meant putting at the center of the project the value of research. This project for CEDIT involved a whole year of work.”
Why did you choose to work with metal? What does metal mean to you and how is it related to the ceramic?
“We are very connected to the use of metals, in particular all those “tools” that are able to show a human face, almost natural, in the sense that they get older and show the signs of time. […] We have always been attracted by the patina and the colors of metals, but also by the tactility that they are able to show. […] Ceramics allowed us to obtain tactile and refined tones, giving us the hardness and strength that metals can not guarantee.”
Let’s talk about the process called oxidation. Why is it so important to you?
“When a metal is oxidized it becomes something else, it is transformed from inanimate matter into living matter, it shows the signs of aging, wrinkles and superficial scratches similar to skin aging: in other words, it begins to belong to us. […] there is something magical and supernatural in our ability to stop time, something that has to do with the soul and with human desires […] So, the opportunity to fix the image of a patina or a corrosion has become for us an extraordinary opportunity to block those aesthetic and tactile values that we are constantly researching.”
We are experiencing a new surface called Metamorfosi. Why should we use this surface?
“I do not know why others should use it, but I know why I will use it: because it reaches with mimesis the beauty of nature and preserves it over time in its full beauty.”