The culture of beauty, art, architecture and design are part of CEDIT’s DNA.
Claudio Lucchese | Chairman of Florim
Following an outstanding season in which the brand took the lead in an unprecedented experimentation on the materials and stylistic fronts, Florim is relaunching CEDIT. Having been created with the desire to explore new methods of expression that could characterize the culture of lifestyle, this company made its mark on the 20th-century scenario in a unique adventure, associating itself with the prestigious names of Marco Zanuso, Ettore Sottsass, Enzo Mari, Alessandro Mendini, Sergio Asti, Emilio Scanavino, Mimmo Rotella, Gino Marotta, Achille and Pier Giacomo Castiglioni and the Gruppo Dam, among others.
We have imagined a point of contact with CEDIT’s history, by continuing its collections’ tradition of extrovert creativity.
BRH+ | Barbara Brondi & Marco Rainò
In the Matrice collection, BRH+ | Barbara Brondi and Marco Rainò investigate the different effects which can be achieved with the surfaces of ceramic materials, exploring their perceptive qualities and tactile variations, to build up a collection which takes concrete as its main inspiration and as a subject to be interpreted in accordance with original physical and aesthetic codes.
Sometimes you have to halt time at the moment when the patina becomes perfect. But to do this, we must have the technological skill to fix the instant we are seeking.
For CEDIT, Marco Casamonti has designed the Metamorfosi collection, a project which attempts to fix the beauty of the oxidation processes that occur in metals in a precise moment, recording and revealing the wonderful progression of these natural changes wrought by time, on a new-design ceramic surface.
Rather than using signs in the service of my memory, I prefer to put my hand at the service of signs.
In the Euridice project, Giorgio Griffa continues his journey into the territories of the meaningful use of signs, an intimate, unique experiment in which he interacts with the intelligence of matter and explores its innermost structures. The series created for CEDIT is strictly linked to the pictorial style and distinctive “graphic language” the artist has developed over his long career, also featuring his extremely subtle use of colour.
A wall is like a book to be opened, a journey into the interior, revealing the experiences, memories, signs and symbols which this fragment of masonry has absorbed over the centuries.
Inspired by the idea that “a wall is like a book to be opened”, in the Archeologie collection Franco Guerzoni uses large ceramic surfaces as a medium for his pictorial language, made up of visual signs intended to stimulate “a journey into the interior, revealing the experiences, memories, signs and symbols the wall has absorbed over the centuries”.
The sense of beauty, related to Italian identity itself, is an integral part of this collection. This is not something achieved by effort; it is deeply rooted within us, and surrounds us from our birth.
The Tesori project is the outcome of in-depth analysis of the meaning of “exoticism”, conducted through the study of a small code of visual signs with associations to a specific cultural thought, correlated to a fascination with the symbols and decorative motifs of the past, to be recovered and brought up to date using a more contemporary vocabulary. The title of the collection conceived and created for CEDIT reflects the importance of discovery, always deriving from the idea of travel.
We have chosen six locations in different contexts and territories, and used each of them as the basis for a specific ageing effect.
Giorgia Zanellato & Daniele Bortotto
In line with a design method that investigates space-time relationships and identifies the signs of history in the hidden recesses of the familiar places where daily life is lived, for CEDIT Giorgia Zanellato and Daniele Bortotto present the Storie collection, comprising six different sets of wall coverings, inscribed by the young designers with the theme of the relentless passage of time.